This comprehensive masterclass emphasizes using data-driven insights to develop a winning SEO strategy, improve conversions, and establish domain authority, while adapting to the recent Google changes and AI trends to position your brand ahead of the competition (and the evolving algorithm). 

Participants will leave this session with an actionable playbook and accountability checklist.

After this Masterclass, you’ll be able to:

- Learn the latest SEO content strategies designed to drive more conversions (not just clicks) while establishing your brand as a trusted authority in your niche.
- From trending topics to transactional keywords, apply a data-driven process to build content that will rank on search engines and LLMs when it matters the most.
- Get insights into the latest SEO software tools and best practices that move the needle.
- Become an SEO change agent at you organization and get buy-ins from the key stakeholders to get things done.